410 BC

If you’ve been following the indie t-shirt scene this past year, then you probably have heard of 410 BC. 410 BC is a clothing company based out of New York that got its start a few years ago, operating from a dorm room. The name 410 BC was chosen because it signifies the year that democracy was restored in Athens, and the company believes in promoting ethical consumerism. Since its beginnings, 410 BC has noticeably grown and now offers a wide selection of products, including cut & sew garments. If you’re looking to add to your list of brands to watch in 2010, I’d recommend checking out 410 BC!

“We’ve accomplished things we never thought we would and met so many great friends, artists and musicians along the way.”

BM: To get things started, would you mind introducing yourself and describing your role at 410 BC?

410BC: I’m Nicole. I’m one of 410 BC’s co-founders. I handle any press correspondence, write most of the blog entries and design for 410 BC.

BM: When was 410 BC founded and how did it all come together?

410BC: 410 BC was founded in August of 2007. We started out hand printing shirts and when people started inquiring about our stuff we realized we could actually launch a website. It was important to us to be able to create a brand that promoted ethical consumerism. When we made the decision to stop hand printing, we went to Blue Collar Press and sourced our shirts from American Apparel, staying true to our mission to produce sweat-shop free clothing. We started out with very little money, saving what we could from summer jobs. As the brand grew we reinvested the majority of the money we made back into the company. We’re still growing, but we’ve definitely come a long way!

BM: Who came up with the name “410 BC” and how did you decide that it was a keeper? Were there several name options before you set one in stone?

410BC: We didn’t really have any options before we chose 410 BC. I think that we just knew that we wanted the name to have some meaning behind it. I was taking a class in ancient Greek Philosophy when I got interested in Greek history. I read about how 410 BC was the date that democracy was restored in Athens, I thought that had a really deep significance, especially considering the political climate at the time. Basically, the meaning behind the date and the ideals we knew we were trying to promote with our brand made a lot of sense, so it stuck.

BM: Your new packaging is absolutely incredible! How did you come up with the idea for the boxes, wax seals, etc.?

410BC: First, Thank you! We drew influence from our new designs, focusing on Victorian Illustration and monochromatic color schemes. We really wanted our packaging to be an extension of our clothing, something that the customers can keep and appreciate on its own and reuse. A lot of people have told us that they reuse the boxes, which we love to hear.

BM: 410 BC recently began selling cut & sew items. Did you come up with and design these products yourself? Will there be even more in the future?

410BC: Yes, we designed the new cut and sew items ourselves and we absolutely plan to have more in the future!

BM: Are we going to see the return of loud, colorful illustrations in future releases (e.g., “Skate Wolf,” “Classic Wolf,” and “From the Black Lagoon” tees)?

410BC: You never know what can happen, but I’m going to have to say, probably not. With our newer lines we’ve tried to return to our roots with simple designs and limited colors. By returning to our roots I think we were able to grow as both a brand and as artists. We’ve definitely found our niche within a design aesthetic that we plan to continue working in.

BM: In your opinion, how has 410 BC grown? Has it been a difficult journey?

410BC: Absolutely. 410 BC has changed and evolved so much over the past 2 years. We’ve learned a lot and at times it has been difficult, but for the most part it’s been amazing! We’ve accomplished things we never thought we would and met so many great friends, artists and musicians along the way.

BM: Where do you see 410 BC in 2010? In 2015?

410BC: I still can’t believe it’s 2010! We never thought we’d get this far. I think we will know when the brand is past its prime, but right now we’re still just beginning. So who knows what’s in store for 2015? I think we would really hope to open a brick and mortar store by that time. Hopefully that will become a reality in the near future. As for 2010, now that we’ve found our niche within a particular design aesthetic we hope to continue evolving within that aesthetic and also branching into other goods as well. We hope to introduce, as I said earlier, more cut and sew items. Personally, I’d also really like to create more accessories for the brand, but I don’t want to give too much away!

BM: Thank you very much for taking the time to answer these questions. Do you have anything else that you would like to add?

410BC: Thank you for the interview! It was great answering all your questions. I’d just like to say that everyone at 410 BC truly appreciates all the support of our customers, without our customers, we wouldn’t have been able to get to where we are today.

For more 410 BC, check out the online shop! By the way, Check out the 410 BC Commercial!

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