Accelerate Your Brand

Your path to t-shirt brand success starts with “Launch A Kick-Ass T-Shirt Brand”, the essential guide book for aspiring brand owners.


With over 10,000 copies sold, Launch a Kick-Ass T-Shirt Brand is one of the most informative step-by-step guide books specifically focusing on not only being a t-shirt designer but running a t-shirt brand.

From valuable advice to specific examples and anecdotes from seasoned t-shirt entrepreneurs, this 200+ page guide is packed with priceless information that can help your dreams of running a successful t-shirt brand come true!


What's Inside


  • How to set achievable goals for your brand
  • Getting yourself organized and focused with daily tasks
  • When to stop planning and start taking action
  • …and more!


  • Finding the right business partners
  • The importance of good customer service
  • Outsourcing & fulfillment for your t-shirt brand
  • …and more!


  • Creating designs that appeal to your audience
  • Hiring designers if you can’t design yourself
  • Preparing your t-shirts to be produced professionally
  • …and more!


  • Knowing the finances associated with running a brand, including costs you may have overlooked
  • Several methods to get funding for your brand
  • What to do when you can’t find anybody to lend you money
  • …and more!


  • Why your t-shirt brand is more than just about selling t-shirts
  • Determining what your t-shirt brand stands for
  • Creating a strong visual identity for your brand
  • …and more!


  • How to progressively turn ideas into concepts and products
  • Different routes you can take to get to the next step
  • How researching can help your development process
  • …and more!


  • Common pitfalls to avoid when producing t-shirts
  • Choosing the right printer & design application
  • Finishing and packaging options
  • …and more!


  • Key tactics to promoting your brand online
  • Tips for exhibiting at tradeshows and events
  • Getting celebrities to wear your t-shirts
  • …and more!

Launch A Kick-Ass
T-Shirt Brand


This handy guide breaks down the tools and knowledge you need to be on your way to creating a successful clothing brand.

  • PREVIEW: Download this 6 page preview
  • Available in printed hardcover or rich PDF eBook
  • 212 pages


Check out some of the great things our readers had to say about our book:

“Like hiring a consultant for less than the price of a pizza.”

Charles W. Peach
Amazon Kindle customer

…very detailed from start to finish allowing you to really gain knowledge of the fashion industry. The book personally helped my brand develop into a even bigger brand! Some things from the book I was already doing, others where a completely new concept! The book taught me how to be professional within my business and how to run it correctly!

I would suggest this book to anyone considering owning a clothing line or even if your already do!!!

  • John Dean

…a comprehensive guide for starting a t-shirt/apparel business. Step by step it takes you through the steps towards building your business, giving helpful advice on how to tackle the issues you’ll face along the way. I recommend giving this a read if you’re considering your own line.

  • Timothy D

…a great resource for anyone interested in starting a new t-shirt brand. The authors include the basics for getting started, how-to’s on just about everything involved, insights from other successful t-shirt brand owners, recommended websites and companies to order from, and advice on how to make your company legit.

Really helped me gather ideas for my own endeavor and pointed out important things that I wouldn’t have ever thought of otherwise.

  • Will Cragoe


Through studying and blogging about the t-shirt culture and interviewing dozens of entrepreneurs via T-Shirt Magazine, building a streetwear brand from scratch via Cashletes, and developing ecommerce templates for clothing brands via Theme Fiend, AJ Camara and Moust Camara have gained a wealth of knowledge specifically pertaining to the fashion apparel business.

Free Brand Start-Up Crash Course

Get your brand on track with our free 6 week email course featuring highlights from our books
“Apparel eCommerce” and “Launch a Kick-Ass T-Shirt Brand” in digestible installments.